Dow Jones has launched Mansion Global, a standalone, global luxury real estate website that brings together high-end property listings from brokerages and developers around the world with comprehensive news and data.
By seamlessly integrating property search and related news, the site is designed to empower international buyers to make intelligent purchase decisions and to engage the luxury real estate enthusiast. The site will feature original content as well as news and information from News Corp publications and websites around the world. The site will launch with English, Spanish, and Chinese-language editions.
Launch sponsors for Mansion Global include Sotheby’s International Realty, Extell Development Company and Sub-Zero and Wolf.
“From the very start, we set out to build a site that would help global luxury home buyers and enthusiasts navigate the complex world of global real estate in a dynamic, digital-first format,” said Trevor Fellows, Global Head of Advertising Sales for The Wall Street Journal, whose team will oversee sales for Mansion Global. “There has been an enormous surge of interest – and money – into international real estate over the past few years and we believe that as the market grows in size and sophistication that Mansion Global can offer a real service to buyers and sellers alike by offering a truly global database of luxury listings alongside news, data and insights.
“New construction is a key element of the luxury home sector globally and, as a result, Mansion Global will provide a unique platform for new developments to showcase what makes their properties particularly attractive to foreign investors.” Mansion Global’s original content will be buyer-focused, providing helpful news for global home hunters, emphasizing market data and trends.
The site will include recurring, original editorial features, such as Indicator Insights: The market data that matter for global property buyers; Mansion Essentials: Which high-end amenities raise property values; Mansions New to the Market: Inside the most intriguing listings on Mansion Global; and a Special Report – Markets on the Verge: Where property investors should be looking next. Additionally, in the coming weeks, Mansion Global will feature enhanced listings data, video, interactive maps, personalization and more.
“News Corp’s shared passion and dedication to real estate makes them an ideal partner for the Sotheby’s International Realty® brand,” said Wendy Purvey, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC. “When launching their global, standalone luxury real estate website, Mansion Global, Dow Jones turned specifically to our brand to provide their affluent, worldwide audience with access to the most sought-after and extraordinary properties available today. Mansion Global also partnered with us to exclusively own the lifestyle sort feature, which allows a consumer to search for a home with various lifestyles as the foundation. At the heart of the Sotheby’s International Realty brand is our commitment to exceptional lifestyles so it is an ideal match to be the launch partner of Mansion Global and offer this unique expertise.”
With the addition of Mansion Global, Dow Jones will help bolster News Corp’s growing real estate portfolio, which includes Move, Inc, operator of realtor.com; The Wall Street Journal’s Mansion section, launched in October 2012; as well as the company’s majority ownership of REA in Australia. REA also has a stake in iProperty, the leading digital real estate advertising business across South East Asia. Mansion Global will create collaboration opportunities across News Corp’s real estate portfolio.
Mansion Global is a Dow Jones product and is independent from The Wall Street Journal and its Mansion real estate section. mansionglobal.com