Palmer Johnson has a well-earned reputation for innovative ideas and questioning the status quo. And according to CEO Timur Mohamed, the company had already designed and developed a new series of fast yachts, so collaborating with Bugatti was logical.
“We are always looking to design next generation yachts,” said Mohamed recently, “…and we were all excited to have the opportunity to design such a unique yacht with Bugatti.”
In fact, according to Mohamed, Palmer Johnson’s head of design, Berkeley March, his team all studied car design, so they were perfectly suited to work with Salomé’s team to develop a yacht that combines the design language and philosophy of Bugatti and Palmer Johnson.